Privacy Policy

You need to have a privacy policy page if you’re collecting any form of personal information including: names, email addresses, shipping addresses (and billing addresses if different), and account and credit card details. A privacy policy will explain to site visitors what happens to the personal information they give you. If you don’t one on your site, you could be breaching the law and if worse comes to worst you may even be taken to court by a disgruntled site visitor. A privacy policy page is one of the most important pages you should have on your website and there are a number of elements you’re obliged to disclose in a detailed privacy policy document. They include:

  • What information about visitors you collect. (i.e. first name or both names, email address, physical address other contact details, credit card, account or PayPal details and any other information relevant to the interaction you have with visitors to your site).
  • How you obtain this information.
  • The reason for requesting personal information.
  • How you store and protect information you have collected.
  • What you use and how you choose to update visitors when your privacy policy gets updated.
  • Who has access to your information? This includes email newsletter services, analytical software and other third party tools.

If you don’t have an accurate and current privacy policy, you won’t get or maintain the trust of your site visitors. This means you may miss out on potential new customers and some of your existing ones may go elsewhere to a competitor for a more professional approach to privacy concerns. So not only do you need a privacy policy but, if you make changes to how you deal with information collected by visitors, you need to upgrade the policy to reflect those changes. Here are some of the best privacy policy generator tools you can use to create a free privacy policy template page for your website.